A friend of mine, David Spark, is putting together a really cool e-book on advice we used to give people about social networks that we now think is probably not a good idea anymore. I wrote a piece for him called the Swiss Chocolate Network.
I thought I’d share it here.
The Swiss Chocolate Network
I’m a big fan of Linkedin, so in the late 2000’s when coworkers would ask me how to build a solid network of contacts for advancing their career, one of the things I would usually suggest was to amass a large Linkedin network.
Nowadays, while having a significant number of connections on Linkedin isn’t a bad thing, I don’t believe amassing a large number of connections is all that beneficial to a career.
If you spend too much time (like I have) just building a network outward rather than focusing on developing key relationships with people, you have the network equivalent of a chocolate Easter bunny: big and tasty looking, but hollow on the inside and ultimately unsatisfying.
What matters more is developing substantial relationships with people. People you meet face to face, who you’ve had long written or phone conversations with, they’re much more likely to have a significant impact on your career.
Instead, go deep, not wide. Build substance.
Build a Swiss chocolate network.